Clyk
Project overview
CLYK is a multipurpose beauty tool made for people on the go, festival goers, travellers, and anyone needing quick touch-ups. With 79% of beauty buyers changing habits due to rising costs and 48% preferring multitasking products, CLYK answers the call for smarter, more versatile beauty.
Compact and fun, it replaces bulky bags with one sleek tool. Positioned in a billion dollar industry, CLYK pairs a bold identity with thoughtful packaging and influencer strategy to spark awareness and buzz.
PROJECT IS CURRENTLY A WORKING PROGRESS
Deliverables
• Brand Identity
• Packaging Design
• Copywriting
• Editorial Design
• OOH
• Art Direction
• Brand Activation
• Photo Retouching
Limited edition PR gift boxes will make influencers feel part of an exclusive launch, encouraging them to share their unboxing experience and introduce CLYK with fans.
Sponsored by Coachella festival, CLYK will host a 3-Minute Glam Room for quick, on-the-go makeovers, showcasing the pen’s speed and fun. The buzz-worthy setup drives shareable moments and boosts brand visibility.
At the same Coachella soft launch, CLYK vending machines will offer products at 75% off for festival-goers, making it easy to try the pen on the spot.
